Pamela Mar

Managing Director, Digital Standards Initiative (DSI), International Chamber of Commerce


The DSI is a public private partnership backed by the ICC, Asian Development Bank, World Trade Organization and the Singapore government, dedicated to accelerating the digitalization of global trade as a key driver of growth, development and inclusion.


Prior to joining the DSI, Pamela was Executive Vice President for Supply Chain Futures, and then EVP for Knowledge and Applications for the Fung Group, a Hong Kong based multinational supply chain manager where she was also the first Group head of Sustainability. She was named one of Asia’s ten A-list sustainability leaders in 2019, and is a recognized industry leader in this area.  Prior to moving to Hong Kong, Pamela was based in Shenzhen as a Director of Global Finance for TCL Multimedia Technology, the first major Chinese  company to go global by buying a foreign brand.


Prior to TCL, Pamela ran Greater China for the World Economic Forum, based in Geneva for five years.  Pamela was born in New York and went to university in the USA, but has spent the majority of her life abroad, with stints in Bangkok, London, Geneva, Shenzhen, and now Hong Kong.