Mr. Ken Fenyo


President, Research & Advisory, Coresight Research


Ken Fenyo is a senior executive and advisor with a proven track record of driving growth with leading retailers, consumer brands, and technology companies. Ken is President, Research & Advisory at Coresight Research, which delivers data-driven insights at the intersection of retail and technology. Coresight provides retailers, brands, technology companies, and investors with insights, advice, and tools to anticipate change and profit from the disruption reshaping the global retail landscape. Coresight has offices in the US, China, Europe, and India.


Ken is a leading expert on omni-channel retail, subscription e-commerce, retail innovation, and loyalty. He regularly speaks at industry events including Shoptalk, Groceryshop, and FMI, and with the media, including CNN, CNBC, BBC, NPR, Inc., and Forbes. Ken was previously a senior consultant at McKinsey & Company. He led Consumer Markets for Fuel, McKinsey’s startup practice, where his clients included subscription, DTC, marketplace, and retail tech companies. He also served leading retailers, brands, and private equity firms on loyalty, personalization, and the future of retail. Prior to McKinsey, Ken was CEO of YOU Technology, a leading cloud-based digital coupon and loyalty platform, which he sold in 2014 to Kroger (NYSE: KR).


Ken built the business into the retail industry’s largest digital coupon network with clients including Kroger, Albertsons, Wakefern, Giant Eagle, FreshDirect, P&G, General Mills, Pepsi, Kraft, Unilever, and many others. Prior to YOU, Ken was VP, Loyalty & Digital at The Kroger Co., a $100 billion+ grocery retailer with over 2,500 stores, where he led loyalty programs, digital, e-commerce, personalization, pricing, and customer insights and analytics.


While at Kroger, Ken created the industry’s first digital coupon program, launched the Kroger rewards loyalty program, re-launched Kroger’s consumer websites, and overhauled its $100 million personalized marketing program.


Ken has degrees from Stanford and Harvard Law School. He lives in the San Francisco Bay Area with his wife, three daughters, and three poorly trained dogs.